The BCG video cover letter is a series of 3 interview questions asked and answered via the video interview website Spark Hire. You won’t be speaking with a live interviewer. Instead, you’ll receive the interview questions when you log onto the site from your laptop. (You can also do it on your smartphone, but we don’t recommend that.) Spark Hire will record a video of your answers for a BCG recruiter to review at a later time.
These will be Consulting Behavioral Interview Questions, not case interview questions.
Have you received an invitation to submit a BCG video cover letter? If so, keep reading! We’ll cover:
- A Deeper Dive into the BCG video cover letter
- Common BCG video cover letter questions
- Specific questions that data science candidates are asked
- How to best prepare
Let’s get started!
The BCG Video Cover Letter: A Deeper Dive
If BCG selects you to submit a video cover letter (called a one-way video interview by some firms), you’ll receive an email with a link to click on when you’re ready to do your interview. You’ll also have a deadline for completing the interview.
The BCG video cover letter lasts about 45 minutes, including set-up and a tutorial.
When you log onto the interview portal, you’ll be given a prompt such as “Why do you want to work in consulting?” or “Tell me about the best team you worked on and why it was the best?” and given time to prepare an answer. Then, you go live and answer the question.
You’re are not timed as you prepare your answers, but the video of the answer is limited to 2-3 minutes. Also, you have 3 attempts to record your response, so if you go off on a tangent and can’t finish your answer in the time allotted, delete that recording and start again.
The video interview is similar to the interviews you’ve seen on reality TV shows, where the person is answering to the camera, except in this case, there’s no one behind the camera.
Video Cover Letter vs. Traditional Cover Letter – What’s the Difference?
A video cover letter is a one-way video interview in which you are asked to record your answers to behavioral questions for an interviewer to review at a later time. Video cover letters are generally used as part of the recruiting process after your application has been reviewed but before live in-person, phone, or video call interviews.
A traditional cover letter is a written letter that states the position you are applying for with a firm as well as why you’re interested in working for the firm and your qualifications.
If you’re working on your job application, head over to our article on traditional consulting cover letters for best practices on how to make yours effective and land an interview.
Why Does BCG Use Video Cover Letters?
The video interview questions provide a fast and easy way to complete an early screening of applicants. A BCG consultant doesn’t need to come to campus, and you don’t need to go to a BCG office to complete this interview. You don’t even need to coordinate schedules.
Spark Hire has found that for a lot of companies, this makes the interviewing process more efficient than traditional interviews. Recruiters can screen a lot of potential candidates all at once, letting them consider more applicants.
This is a plus if you’re not a top candidate in terms of grades or leadership experience because if you happen to fall in the middle of the pack, BCG might just give you an opportunity to submit a video cover letter. And if they do, you’re only one step away from an actual interview.
For BCG, the video cover letter also provides an early screen to test how well candidates fit with the firm’s culture and whether the company would feel comfortable putting them in front of clients. Many candidates can solve case study questions, but not everyone is as strong on the behavioral interview questions.
In short, Spark Hire makes the video cover letter a win-win for you and BCG.
BCG notes that it does not make the decision to advance solely based on your video cover letter.
Which BCG Offices Use the Video Cover Letter?
The BCG video cover letter was first rolled out to the European and Southeast Asian offices as part of their first round of interviews. Many offices now use them as a screening tool.
What Happens During a BCG Video Cover Letter?
You will receive an email invitation from your recruiter or one of the interview platforms like, Spark Hire. Once you log in to the platform, you will be asked to add or confirm your personal information.
The platform will provide a tutorial on how it works, and it should also evaluate your camera and microphone settings to make sure they work.
Before you start, you should also have a chance to answer a practice question. Take this opportunity to make sure everything is working properly. It won’t be recorded or shared with BCG.
Once you’re ready, you can hit “Start,” and the platform will guide you through the series of questions.
Be sure to complete your video cover letter before the deadline provided in the email. If you haven’t completed the interview by that time, it may be marked incomplete.
Have a pen and paper handy to keep track of information, like how many questions you’ve answered or which examples you’ve given in various questions. (It’s best to not repeat the same stories even if they apply to multiple questions.)
BCG also notes that if you have technical difficulties during your interview and you can’t resolve them, you can reach out to the host platform for technical support.
Common BCG Video Cover Letter Questions
The video cover letter focuses on behavioral interview questions. Topics include:
- Info on you (“Tell us about yourself.”)
- Your teamwork skills (“What makes a great team?” or “Tell us about a time you led a team.”)
- Your ability to identify creative solutions to solving problems or achieving goals (“Tell us about a challenge you had to face and how you changed an existing approach to deal with the challenge?”)
- Your interests. (“Why do you want to be in strategic consulting? Why BCG?”)
Other questions include:
- Tell me about an ambitious goal you worked toward. What steps did you take to give yourself the best possible chance of achieving this goal?
- What are the most important personal traits for succeeding in consulting?
- What are your strengths and weaknesses?
Pro tip 1! Be sure to describe YOUR actions and motivations. Avoid saying “we” even if you acted as part of a team. In a live interview, most interviewers will correct you and ask what you personally did. In a recorded interview, you won’t get that help.
Pro tip 2! When you describe a weakness, choose something that is not core to the job of a consultant (e.g., avoid math or problem-solving), and be sure to highlight what you are doing or have done to improve in that area.
Some companies use one-way video interviews to ask about how you’d handle specific business situations or to evaluate your situational feedback. It’s a good idea to ask your recruiter what kinds of questions you should be prepared to answer.
We’ve compiled a comprehensive list of common Consulting Behavioral Interview Questions if you’d like to be more prepared. Even if these questions don’t come up in your video cover letter, some will come up in live consulting interviews.
If you have a liberal arts, economics, or business background, skip down to the section on how to best prepare for BCG video cover letter questions. But if you have a data science background, read this next section to find out about the specialized questions BCG is asking data science candidates.
Real BCG Video Cover Letter Questions for Data Science Applicants
Advanced data analytics skills are coveted by BCG as client projects increasingly leverage these skills. To stand out, your answers should reflect your continuous learning mindset, adaptability, and ability to make an impact through your data science skills.
By framing your answers with the following tips, you’ll demonstrate your technical skills and show BCG that you’re a strong fit for them.
1. Describe your understanding of BCG in 3 to 5 sentences. What motivates you to apply to BCG?
BCG wants to gauge your knowledge of the firm and understand why you’ve chosen consulting over other data science career paths to ensure that you’re serious about a career in consulting. They want to hear that you’re excited about the blend of business strategy and data analytics.
Our article “Why BCG?” provides more info on the BCG culture and what they are looking for in answers to this question.
2. Tell us about the most complex and analytically challenging project you’ve worked on. What were the results? What impact did your solution have? What did you enjoy most or least about it?
BCG is digging into how you handle complexity and the value you bring to projects. They are looking for examples that show your problem-solving process, from analyzing data to implementing actionable insights. Explain your impact, whether improving a business decision or optimizing a process.
3. Describe the last analytical tool or technique you taught yourself, why you chose it, and how you taught yourself.
Data science is an ever-evolving world where new tools come out. BCG wants to see your enthusiasm for continuous learning and your ability to independently acquire new skills.
4. What coding languages and tools are you most comfortable with?
While this question may seem straightforward, BCG is evaluating whether your technical toolkit aligns with the firm’s needs. Proficiency in some data analysis tools, such as Excel, Tableau, and SQL, is particularly helpful to consulting firms. Research common analytical tools used in consulting and upcoming data science trends. Make sure to mention relevant tools in your answer.
5. Can you share a time you were part of a highly successful team? What made it so successful?
Teamwork is a core part of BCG’s collaborative culture. Highlight how BCG’s collaborative approach and client-focused solutions align with your skills and career goals.
How Should You Prepare for the BCG Video Cover Letter?
The best way to prepare for any fit or behavioral interview is to prepare stories that demonstrate the skills and characteristics that interviewers are looking for in common questions. To prepare stories, use the ASTAR(E) format:
Yes, you’ll need several stories, and preparing them will take some time. But the good news is that preparing for the video cover letter will give you a head start in preparing for fit/ behavioral interviews that will come later in the management consulting recruiting process. The time you spend developing your answers to common questions now will save time in the end.
Learn more about the ASTAR(E) framework in our article on Consulting Behavioral Interviews.
Focus on major themes such as:
- Why you want to work in consulting and for BCG in particular
- Overcoming problems and achieving results in your professional and personal life
- Working and communicating in teams
Ace Your Video Cover Letter – 10 Tips
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- Outline your answers to common behavioral questions. You don’t need to memorize your answers, just know what story you want to tell and have your main points ready in advance so that you don’t trip over your answer.
- Practice presenting your answers. You can use Loom or just record yourself using your phone. Watch the video (Yes, this is painful.) Look for ways you can improve your answers. All our clients used Loom before their actual one-way interview. By the time they opened Spark Hire, they already felt confident about what they were doing.
- Be succinct. Just because you’re not in person doesn’t mean you should ramble on and on.
- Be genuine and enthusiastic. Imagine for a second that you’re an interviewer watching dozens of these videos. Putting a little energy and personality into your answers will make you stand out from the crowd. Recording yourself on Loom beforehand will help you see if your energy level is low and practice increasing it.
- Choose a quiet area for the interview and let roommates, family, and friends know you’ll be interviewing so they don’t accidentally interrupt.
- Make sure the space is well lit. The background of your recording location should be neutral and uncluttered. Think of a white wall or office space.
- Check your microphone ahead of time to ensure you have good audio quality. There are websites you can use to do this. Get a microphone if you don’t have one.
- Dress for success. Just because you’re not meeting in person at your school’s recruiting department or a BCG office doesn’t mean you should show up in jeans and a hoodie.
- Don’t rush – you will have time to craft your answers before you have to record, so click to start your recording when you’re ready and not a second earlier. You do have the option to re-record, but don’t let that option be a crutch. Do your best on each recording.
- Pretend there is a person you are speaking to – it’s hard to record an interview in front of a camera. You’ll need to work hard to ensure you sound natural. Pretend you’re speaking to someone on the other end. We’ve even had clients who printed a photo of a family member and placed it next to their webcam to help them sound natural.
Other Resources
Spark Hire, the company BCG uses to manage its video cover letters, has its own tips on recording good video interviews. Check them out here.
After reading this article, we’re sure you’re well on your way to passing your first screening interview with BCG. You’ve learned: what the BCG video cover letter is, how to prepare, and our 10 tips for acing it.
Still Have Questions?
If you have more questions about BCG’s one way interviews, leave them in the comments below. One of My Consulting Offer’s case coaches will answer them.
Other people preparing for screening interviews found the following pages helpful:
Schedule a Mock Practice Before Your BCG One-Way Interview
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